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HEI International

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About HEI

Hobby Express was established in 1994, in a tiny factory unit supplying competition line products to retail stores across Sydney.

 

Fast forward 15 years and you have HEI, an International hobby importing business supplying in excess of 370 retailers across Australia and 67 overseas and counting.

 

HEI’s unparalleled service and not to mention knowledge of the hobby industry in Australia has seen them support some of most recognised brands in our hobby today including, Proline, Team Xray, Hudy, Nosram, Much More, Intellect batteries, Vision, Volantex, XK Innovations, Novak and many more.

 

A key to HEI’s success has been their strict policy of only forming partnerships with suppliers with strong customer service acumen, and the ability to support the products they supply on a world scale. You can bet HEI will never supply fly by night products, anything and everything that HEI stock has a brilliant support network in place.

 

The HEI team is led by Greg and Ari Bakla, both playing pivotal roles in HEI’s success over the past two decades. Greg has formed networks on a world stage with leaders throughout the hobby industry and is always at the forefront of emerging trends within the industry, these trends are passed on to all retailers across Australia and New Zealand, Greg’s primary aspect of the business these days is at a consultative approach whilst Ari Bakla has stepped in to the pivotal role of Managing Director and takes the business in to the 21st century.

 

Ari is a name only too familiar in the world of RC as he has accumulated in excess of 10 National titles and 44 state titles and counting, Ari has had close ties with many manufacturers overseas and has played pivotal roles in the development of new cars and products that are in production today.